Data enrichment is crucial if you want to make sure that both your information and products are well suited to your customers or prospects. In addition, it is important that you speak to the right person. Is up-to-date data available? Do you have an overview of the entire decision-making unit? Do you know who is responsible for what? And what else do you know about these contacts?
The more you know, the better. Do you have access to your customers’ purchase plans? What product or service do they currently use? Are they bound by a contract, and are they actually satisfied with their current supplier?
Gathering a lot of information about your prospect puts you in a position to make a much more attractive and very specific offer which maximises your chances of success. In other words, successful preparation leads to a successful conclusion.
Better in efficient data enrichment
You can use data enrichment before the telemarketing campaign, but HMS can also use it during the campaign itself: the most efficient way of exploiting the potential of data enrichment. Another benefit is that you can immediately collect additional and useful information for your marketing team. Data obtained from our webcare contacts (phone, email and social media) permit additional enrichment. All in all, it means that HMS provides you with a highly efficient and complete overview of customers, which lays the foundation for future success.