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Market research

If you really want to know what is happening in the market, you have to start making ‘measurements’. After all, it is not enough to simply assume things; it is important to carefully test your hypotheses. HMS can help you in getting solid answers to all your important questions. What does your market look like, how much of it can you reach, and how happy are people about your products and services? Not forgetting that important component: how accessible is your organisation? Do you have promoters or detractors? What is your Net Promoter Score? We identify your research question, determine the method of measurement, draw up the appropriate questionnaire, analyse the results and draw up the survey report. Afterwards, we present conclusions and recommendations that you can use in the future.

Faster in wide-ranging research

HMS has a large team specialised in phone research, so we are able to carry out representative research quickly and efficiently. That is important if your business is in quick need of research data. The quality of our phone research is widely recognised by many, including the market research agencies that regularly contract us.

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